Portraits in Passion

Methods & Strategies

Direct Mail

We created intriguing, hand-crafted direct mail pieces that contained no information or offer (see image). Each mailer had a unique URL leading the prospect to a personalized microsite created by us for this campaign.

The mailer said “Everyone is passionate about something, {FirstName},” with the personal URL of “www.UnlockTheirSecrets.com/{URL_ID}” and a real lipstick print on the card. We also included a small key to create even more intrigue.